Tuesday, December 02, 2025
Webtoons
Global Manga & Webtoon Market Statistics
2024 Market Overview
🇯🇵 JAPAN (MANGA)
Market Size (2024):
$7.74 billion USD
Forecast (2030):
$18.37 billion USD
(CAGR ~16%)
Digital Revenue:
Largest segment (surpassed print ~2020-2021)
Global Position:
World's largest single-national comics market
📊 Key Trend: Digital manga (e-books & webcomics) drives rapid growth,
fueling global manga popularity boom
🇰🇷 SOUTH KOREA (WEBTOONS)
Market Size (2023):
2.189 trillion KRW (~$1.36 billion USD)
Growth Rate (2022-2023):
+19.7%
Webtoon Market Share:
76.5% of total comics market
Revenue Model:
Paid content is largest sub-segment
📊 Key Trend: Digital-native, consumer-paid model drives explosive growth.
Major global cultural export via platforms like Naver Webtoon & Tapas.
Official data source: Korea Creative Content Agency (KOCCA)
🇺🇸🇨🇦 UNITED STATES & CANADA
Market Size (2024):
$1.94 billion USD
(+4% from 2023)
Market Context:
Recovery from 2023 dip, strong vs. pre-COVID
Periodical Comics:
Surge to 15-year high ("floppies")
Graphic Novels:
Mixed performance across retail channels
📊 Key Trend: Post-pandemic market stabilization with strong periodical resurgence.
Data source: ICv2 and Comichron market tracking
🇫🇷 FRANCE (BANDE DESSINÉE & MANGA)
Market Size (2024):
~$1.23 billion USD
Global Position:
2nd largest comics market globally, #1 in Europe
Format:
Print dominant; digital fastest-growing segment
Source: Korean Creative Content Agency (KOCCA)
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